Suite Escape was using a booking website with multiple vacation homes listed at once, they noticed that they were losing bookings to competitors. With this situation we developed for them their own site where customers could book directly with them, away from the competition.
After they released their website that kept the purchase process much more clear and simple to use. Guests can now find exactly what they want and book it right away. After this switch the owners found that their locations were getting booked much faster than before.
By having a dedicated URL, this gives your site dramatically increasing direct traffic from search engines. Opposed to using a third party site and for Sweet Escapes they saw more people booking directly with them.
Suite Escapes’ new website has a focus on user experience. Using this as the focus of the site. With engaging, interactive pages that gave information, and detailed photographs of each suite. The customer click through rate dropped significantly, and their sales started to climb up the charts.